BNI Life Deploys Artificial Intelligence and Data Analytics with Google Cloud

Jakarta, Indonesia, October 19, 2022 – PT BNI Life Insurance (BNI Life) continues to make continuous improvements through innovations in artificial intelligence (AI) and data analytics, by collaborating with Google Cloud, its partner PT Multipolar Technology Tbk (Multipolar Technology), and one of the State University (PTN) in Indonesia.

Shadiq Akasya, President Director of BNI Life said that the collaboration is a part of BNI Life’s digitalization development plan. The company intends to deploy AI and data analytics to transform its operational processes, especially at business units like Underwriting, Claims, and Sales. The company also aims to upskill employees, by helping them acquire capabilities and knowledge to effectively apply AI and machine learning in addressing business challenges.

“The deployment of AI and data analytics has benefits that include risk scoring of prospective customers, a deeper understanding of new and existing customer profiles, fraud prevention and risk management, while streamlining business processes to increase efficiency. We believe that with the application of these technologies, BNI Life will be more prepared and adaptive over life-insurance sector changes, while allowing our customers to get the benefits from sustainable digital service innovations,” concluded Shadiq.

Megawaty Khie, Country Director, Indonesia, Google Cloud, said: “4 in 5 financial institutions across the Asia-Pacific region are already planning to increase their use of cloud technologies over the next three years. This stems from their belief that the cloud presents the fastest and most cost-efficient way to store and organize petabytes of data, and facilitate the application of data analytics and AI tools to deliver personalized experiences to a whole new generation of digital-first users.”

“BNI Life is a strong example of a forward-looking financial institution that is leveraging local cloud infrastructure and services, technical implementation expertise, and skilled vocational talent to accelerate innovation and better serve its customers, while meeting regulatory and compliance requirements. Apart from being a leading provider of scalable, secure, and sustainable data cloud infrastructure and services, Google Cloud will continue investing in local partnerships – such as with Multipolar Technology – and skilling initiatives with many education institutions, to ensure that we have a robust ecosystem in place to comprehensively meet the digital transformation needs of more Indonesian organizations like BNI Life,” added Megawaty.

Herryyanto, Director of Account Management at FSI and Commercial Multipolar Technology, said that the insurance industry in the country is transforming toward modern, complete, and relevant services, especially to meet the needs of the millennial generation in today’s digital era. Advanced analytics technology from Google Cloud can be applied to end-to-end business processes in all business lines, in the effort to achieve operational excellence and the best customer experience.

“Business transformation toward sustainable performance and innovative solutions are the keys to thriving in a dynamic market that often presents new challenges. Multipolar Technology appreciates BNI Life’s trust in Google Cloud technologies to deliver breakthroughs and value add on current services, and provide convenience for internal users and customers. We are ready to support this collaboration by applying best practices through our expert teams who are experienced and competent in their fields,” added Herryyanto.


About BNI Life

BNI Life with the slogan #EazyLifeBNILife also provides the best service through:


  1. Easy Claim
  2. Claim 25 minutes is our innovation for speed of claim service by shortening the claim process (reimbursement) *terms and conditions apply
  3. One Day Service is a service for payment of insurance benefits such as payment of stages, maturity, healthy bonuses, and withdrawal of investment funds within 1 (one) day
  4. Digiclaim is a digital claim service through the BNI Life Mobile application
  5. Easy Access
  6. Extensive network of partner hospitals spread throughout Indonesia, Singapore and Malaysia and more than 3104 network providers of Hospitals, Clinics, Laboratory/Optics
  7. Service Offices in major cities in Indonesia
  8. The nearest BNI Bank branch office with the support of a reliable and trusted Bancassurance Specialist and marketing agent in providing financial planning services
  9. Easy Connect
  10. Website:
  11. Social Media (Instagram, Facebook and Twitter) at @bnilifeid
  12. Call Center 1-500-045
  13. Email Center at
  14. 24/7 Help Desk Provider


As of 9 May 2014, BNI Life has become a joint venture life insurance company with PT Bank Negara Indonesia (Persero) Tbk as the controlling shareholder of 60000000%, Sumitomo Life Insurance Company owns 39.999993%, 0.000003% owned by BNI’s Employee Welfare Foundation (YKP), and 0.000003% owned by the Danar Dana Swadharma Foundation (YDD).


For further information, please contact:

Corporate Secretary, Legal and Corporate Communications – Institutional Relations and Public Relations

Tel: (+62-21) 2953 9999 ext. 1125


Address: PT BNI Life Insurance – Centennial Tower 9th Floor

Jl. Gatot Subroto Kav. 24-25, Jakarta 12930