10 March 2015, IBM SolutionsConnect 2015
The IBM Software annual event, this time conducted in InterContinental MidPlaza Hotel, Jakarta. Held on March 10, 2015 was attended around 250 IT practitioners and business users from various industries. MLPT as one of the exhibitors showcasing IBM Marketing Automation Silverpop and Business Intelligence VisionAnalytics.
IBM Silverpop is a marketing platform that is focused on helping Marketeer / companies to communicate with customers in a timely manner, as well as using a variety of contexts media according to customer requirements. This platform helps companies automate personalized customer experience, increase revenue, improve ROI, and deepen brand loyalty. Silverpop customers can build profiles that vary based on the behavior and dynamically connects customer data from various sources such as social media, web, email, mobile, as well as third-party and internal system making it easier to determine the right strategy to increase loyalty and revenue.
VisionAnalytics is a business intelligence solution that developed according to the characteristics of the required information of each industry to assist in the analysis and management and decision-making. This solution integrates scattered data and to present it in informative and attractive way by utilizing the structure template data warehousing, reporting and analysis management dashboards that can be directly used or further developed as needed.